Bluebird becomes part of recovery story at WDP

WDP and Bluebird, a non-fiction imprint at Pan Macmillan, are teaming up to give people who access substance misuse services the chance to ‘buy’ a selection of thoughtful and thought-provoking books.  This opportunity will be available through the Capital Card®, a ground-breaking reward card scheme which empowers WDP service users and helps them to bolster their recovery journey. 

The Capital Card rewards service user engagement through a simple earn-spend points system.  They can earn points by attending appointments or engaging in treatment interventions, and then spend their points on fun activities in their local community, such as the cinema or gym.

From September 2018, Capital Card users will also be able to choose from a bespoke range of accessible and life-changing Bluebird books, including titles from Russell Brand, Joe Wicks, Natasha Devon, Shahroo Izadi, Jonny Benjamin and Jack Monroe.  There will also be well-loved children’s books available for service users to ‘buy’ for any youngsters in their lives.

Bluebird is making this sizeable and significant donation to six WDP services across London, namely in Barnet, Brent, Hackney, Harrow, Havering and Redbridge. The books will be available at the Capital Card shops based in each of these WDP services.

Yasmin Batliwala, Chair of WDP, said: “We are delighted to welcome Bluebird into the Capital Card Spend Partner family.  We believe with the right support people can make long-lasting transformations in their lives to improve their health and wellbeing.  Having such complementary values with Bluebird means that we are extremely excited to work together and enable our services users to benefit from the variety of healthy, holistic and reflective writing that will be available to them. A big thank you to Bluebird for this extremely generous contribution which will make a huge difference to our service users.”

Jodie Mullish, Communications Director at Bluebird, said “We are thrilled to be working with WDP, who we see as a completely innovative service provider, on this project. Whether through better understanding of mental health or addiction, inspiring real-life stories, or simply being able to cook something delicious, at Bluebird, we aim to publish books that help make people happier. Seeing them do so at WDP’s pop-up shops for people in recovery will do just that.”  


For more information about the Capital Card, please click here


About Bluebird
Bluebird is an imprint that exists to make the world more tolerant, informed, healthy, compassionate and delicious. Spreading happiness is a core part of our publishing, and in the last year alone, our books have helped change the lives of hundreds of thousands of people, whether they expanded their understanding of mental health, began to appreciate the gifts and challenges of neurodiversity, found a way to deal with an everyday addiction, embraced a healthier lifestyle or simply showed their friends and family how much they loved them by baking them something delicious. We publish authors including Joe Wicks, Russell Brand, Prue Leith, Jack Monroe, mental health campaigners Jonny Benjamin MBE and Natasha Devon MBE and many more.

For more information about Bluebird, please click here.


Published on Tuesday, August 28, 2018 - 10:51